"No one gets to choose how you exercise other than you. Your body, your call. And whatever that looks like, we think it’s worth celebrating!" is the philosophy behind "This Girl Can".

 

Funded by The National Lottery, it was launched in 2015 to encourage women to become more active, whatever way they see fit! Since then It has successfully persuaded nearly three million women to get involved and do their thing no matter how sweaty they get.

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